Non Use

Your subscription renews each month whether or not your sites sent traffic. Unused visits do not roll over. There is no pause state — only an active subscription or a canceled one.

Why billing continues during quiet months

The service keeps your account, keys, and boards ready regardless of daily traffic. That readiness has a steady cost independent of how many visits arrived in a given week. Renewal charges cover the period ahead, not a metered tally of what you used last month.

A site with zero visits still has a valid registration, an active key, and stored history from earlier periods. Quiet weeks do not trigger automatic suspension. They also do not create credits. The visit pool resets each period at the published allowance whether you consumed ten visits or ten thousand.

There is no hibernate mode that preserves data without billing. Pausing in practice means canceling and accepting eventual deletion after the read-only window. Returning later is a new subscription with a new access key and empty boards.

Unused visits and seasonal traffic

Visits left in the pool at period end expire. They do not accumulate across quiet months to cover a future spike. If your audience is seasonal, size your expectations around the busy months. A subscription that fits January traffic may pause counting in July even though spring was quiet.

That asymmetry is normal for fixed-capacity monthly billing. You are buying headroom each cycle, not banking unused capacity. Operators who need perfect year-round fit without ever touching the ceiling must either reduce countable traffic legitimately or accept occasional paused records during peaks.

Checking the quota indicator during slow months still matters. A flat line on the board is accurate. It does not mean the account is inactive — it means no countable visits arrived. Filters, removed script tags, and blocking rules can also produce zeros that look like non-use but are actually configuration.

Choices during a planned quiet period

If you are pausing a project temporarily but expect to return within the same billing year, keeping the subscription active preserves history and keys. You pay each month for that continuity even when traffic is negligible.

If you are shutting a project down indefinitely, canceling ends renewal at period close and starts the read-only window described in the Cancel help article. Copy anything you need from the boards before closure. When you return months later, treat it as a new account.

Removing the script from pages stops counting without stopping billing. Use that when you want zero new data but plan to reinstall the tag later in the same period. Use cancellation when you want billing to stop entirely.

What zero traffic looks like on the board

Zero is a valid state. The site row remains. Prior periods still display when you widen the date range. Nothing is auto-deleted because a month was quiet. The registration still occupies a domain slot until you remove it.

If you expected some traffic but see a flat zero, verify the live page still contains the script tag with the correct site key. CMS theme updates, template deploys, and static site rebuilds commonly drop tags silently. The board reports what beacons arrived, not what you assumed visitors did.

Non-use does not reduce next month's price. There is only one monthly subscription. Staying subscribed during silence is a deliberate choice to keep the account warm. Leaving is a deliberate choice to stop paying and accept data loss after the grace window.

Troubleshooting

If the board shows zero but you believe traffic existed, view source on a live page and confirm asset.js is present with the expected data-k value. A missing tag explains zeros better than a broken account.

If you have not opened the dashboard in several months, check account settings for subscription status and the next renewal date before republishing. An active status means keys remain valid once the script is back in place.